In early June 2016, the city of Dubai hosted an event organized by the Italian Association of Young Entrepreneurs Assolombarda / Confindustria. The great amount of local entrepreneurs and businessmen who attended the event, proofs how profitable the economy of this Country is developing.
Among the attendees there was MBM Group, the company headed by His Highness Sheikh Mohammed bin Maktoum bin Juma Al Maktoum, who founded it in 2006. As a spokesperson, Federico Cervellini made his intervention, picturing a detailed description of the UAE economic situation.
This would be achieved also through the involvement of foreign investors, with whom MBM Group is mainly dealing with, intercepting the main interests and fields of greater success in what turns out to be a competitive market. The feedback provided by Federico Cervellini indicates those sectors of primary interest, in the United Arab Emirates, such as the one linked to the buildings, healthcare services and products, as well as fashion, which is gradually growing. The real economic growth opportunity, that will lead the region to an effective diversification than Oil & Gas, resides, however, in the industrial sector.
Crucial, moreover, the scenario pictured by Federico Cervellini about the relationship between the UAE and the made-in-Italy culture, which he described as not simple. As, in fact, the Italian market will provide many areas of interest, such as furniture, fashion, food and luxury cars, it would be difficult to provide a proposal that really makes a difference in the Middle East market, led by a capable entrepreneur, who knows how to export it properly.
The interview ends with a highlight on Expo 2020 in Dubai. The real asset that the city can acquire is that of infrastructural nature, which will include new metro stations, new urban areas, as well as new tourist attractions. An event, concludes Federico Cervellini, which will submit Dubai at a high media exposure, although the city turns out to be efficient on marketing and communication.